Policies and Guidelines
The Office of Marketing Communications is responsible for maintaining a consistent editorial and graphic identity in all official °ÅÀÖÊÓƵ publications, advertising, signage, websites, emails and other public visual and written communications.
The following policies are in place to ensure this consistency:
Mass Email Policy & Procedures
A mass email is email sent to "all faculty", "all staff", or "all students". These types of emails will be restricted to email messages that are expected to be of interest and/or of importance to a majority of the individuals.
Web Governance Policy
°ÅÀÖÊÓƵ recognizes the value and potential of utilizing the Internet and hence allows and encourages students, staff and faculty to use the university’s Internet resources and network within established guidelines.
Social Media Policy
°ÅÀÖÊÓƵ is committed to making the best use of all available technology and innovation. This includes using all reasonable and cost-effective means to improve communication and interaction with the individuals and communities we serve.
Visual Standards Guide
The °ÅÀÖÊÓƵ Visual Standards Guide is a resource for all members of the °ÅÀÖÊÓƵ community and the vendors who work with the university. It is designed to ensure consistent and appropriate use of °ÅÀÖÊÓƵ’s visual identity and athletic logos.
Video Standards Guide
Online video is extremely popular. It's persuasive, globally available in multiple platforms and It can convey the °ÅÀÖÊÓƵ experience — the people and the places — in a way that few other communication vehicles can.
Audio Standards Guide
The °ÅÀÖÊÓƵ Audio Standards Guide is aimed at capturing the best possible representation of LU sounds and student's statements. Audio recordings can enhance °ÅÀÖÊÓƵ communications as stand-alone pieces or as components of larger multimedia projects.